E-commerce profit calculator (India)
Estimate net profit per order for marketplace and D2C models: start from a GST-inclusive selling price, subtract COGS, seller-paid shipping & packaging, and typical platform commission, closing fees, plus GST on those marketplace charges. Tune percentages against your live settlement statement—this tool is for pricing and contribution, not statutory GST or income-tax filing.
Price, tax, and product cost
Use the price customers pay or the headline listing amount you control after promotions, matching how you read marketplace fee sheets.
We derive approximate taxable value for display; your CA reconciles invoices, credit, and returns.
Marketplace fees
Commission is applied to the GST-inclusive selling price to mirror many category quotes. If your agreement uses a different base, adjust the percentage until it matches a known settlement row.
We apply this to commission + closing to approximate the GST line you see on fee invoices.
Logistics and packaging
Tape, inserts, labels, or a small returns reserve per order.
Net profit per order
₹297
Net margin on sale
29.8%
Contribution before marketplace
₹492
Total marketplace fees
₹195
Per-order breakdown
| Taxable value (approx.) | ₹847 |
| GST on product (display) | ₹152 |
| COGS | ₹450 |
| Shipping & packaging | ₹57 |
| Marketplace fees | ₹195 |
| Net | ₹297 |
Markup on COGS: 66.1%
Related on ZeroKhata: Profit margin calculator, GST calculator, and Monthly cash flow planner.
Where each rupee of the selling price goes
Inside marketplace fees
E-commerce profit keywords for sellers
Founders and operators often search for e-commerce profit calculator, Flipkart margin calculator, Amazon seller fees India, marketplace referral fee, closing fee GST, net profit per order, and GST inclusive pricing. Whether you ship self or use fulfilment programs, the planning problem is the same: map headline price to cash contribution after every per-order deduction, then stress-test discounts, ads, and returns.
Gross vs net margin in online retail
Gross margin usually compares product revenue to COGS only. Net margin per order here is closer to a contribution margin after logistics and the marketplace stack—still before shop-level marketing, wages, and income tax. Use gross views to negotiate suppliers; use net views to decide if a SKU deserves listing space.
Category fee schedules change with price bands and fulfilment type. Refresh percentages each quarter and reconcile with settlement reports; this calculator stays transparent so you can line up with whichever statement your account manager quotes.
Pricing with GST-inclusive shelf prices
Indian shoppers read MRP and list prices that include product GST. Marketplace dashboards also mix taxable value, tax collected, and fee GST lines. Keep your internal brief aligned: pick one commercial price, duplicate the fee percentages from your contract, and only then layer marketing and working-capital plans.
Frequently asked questions
How do I calculate net profit per order for Indian marketplaces?
Start from the price the customer pays (or your settlement line item), which is usually inclusive of product GST. Subtract your landed product cost (COGS), seller-paid shipping and packaging, and all marketplace deductions—typically percentage commission, per-order closing or fixed fees, and GST on those platform charges (often 18%). What remains is a cash-style net per order before income tax and before accounting for input tax credit rules in your books.
Why does this calculator use commission on the GST-inclusive selling price?
Many marketplace fee schedules reference the listed or paid item price, which sellers experience as a single inclusive number. Exact referral slabs can use category-specific bases; use the percentage from your live fee quote or settlement report so the model matches what you actually pay.
What is the difference between profit margin and markup?
Margin is profit divided by selling price—how much of each rupee of sale you keep. Markup is profit divided by cost—how much you add on top of COGS. The same rupee profit produces a lower margin percentage than markup percentage when cost is below price.
Should I include GST on the product in my selling price here?
Yes, if your inputs reflect what buyers pay or what appears on the listing. The tool splits an approximate taxable value from product GST for context; your GST return, input credits, and TCS/TDS rules still need your CA or compliance stack—this page is for pricing and contribution checks, not statutory filing.
What is a healthy net margin for e-commerce in India?
It varies widely by category. Value-led electronics and grocery often land in modest single-digit or low-teens margins after fees, while differentiated fashion or beauty can sustain higher contribution. The right benchmark is your post-fee contribution after real returns, ads, and working capital—not headline list price minus COGS alone.
Does this tool store my product or pricing data?
No. Calculations run entirely in your browser; numbers are not sent to ZeroKhata servers for this calculator.